Creative Skills Explorer

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Publishing

231 skills listed in the PEC Skills Audit

All (231)Technical (62)Digital (74)Transversal (37)Business-critical (58)

Technical

62

Content creation Commissioning Content acquisition Editing Editorial expertise Editorial assistance Proofreading Copywriting Writing Journalistic skills Newspaper journalism Newspaper and periodical reporting Research skills Reporting skills Interviewing Building contacts Gathering news Gathering insights Literary editing Newspaper, periodical and broadcast editing Broadcast and entertainment editing Translation Interpretation English language proficiency Foreign language skills Bilingual skills Welsh-English editing Gaelic publishing Language skills Literacy skills Oral communication for content creation Written communication for content creation Attention to detail Accuracy Analytical thinking Creative thinking Design / typesetting Book design Graphic design Typesetting Compositing Production Print production Digital production Print production scheduling Publishing operations Content strategy Magazine editing Digital editing Audio / podcast editing Scientific editing with AI knowledge Publishing managers and directors Industry knowledge Practical industry-specific knowledge about how publishing works Product knowledge Knowledge of products / books published Content trends International publishing requirements Directories and mailing lists publishing Book publishing Newspaper publishing Journal and periodical publishing

Digital

74

Digital literacy Digital processing skills Advanced IT processing skills Microsoft Office Advanced Microsoft Office functions Google Analytics Specialist software / hardware / systems Knowledge of specialist software Adobe Creative Suite Design software Digital design skills Content management systems Web content management Digital producing Digital development editing Digital publishing platforms Web development Web engineering Publisher websites E-commerce storefront design E-commerce User experience / UX enhancement Multimedia skills Multimedia content production Multimedia production Interactive digital content Interactive content development E-books Audiobooks Audio content / podcasts Podcasts Social media posts Blog posts Videos Infographics Graphic and multimedia design Graphic design / design engineering Camera operation Videography Data analysis Data analytics Data analysis / analytics / data science Data visualisation Database management Customer data analysis Customer data for marketing segmentation Consumer insight data analysis Insight management Analytics tools Website analytics Search engine optimisation / SEO Digital marketing Digital marketing and social media Social media #BookTok Building and maintaining IT systems and networks IT operations IT specialists IT managers IT user support Software development Software developers App development Animation AI AI knowledge AI and machine learning capabilities AI use to enhance efficiencies AI integration AI and automation specialists Algorithm training Automation workflow production management Anti-piracy due to AI Ethical and inclusive AI practices

Transversal

37

Business-critical

58

Marketing Sales Sales and marketing Advertising and marketing Digital marketing Publicity Publicist skills Publicity management Press officer skills Audience development Business sales Business development Sales account management Sales administration Advertising sales Specialist sales Educational publishing sales Academic journal sales Rights / licensing management Rights Licensing Intellectual property / IP rights IP strategy Content protection Copyright infringement prevention GDPR infringement awareness Customer service Customer-facing skills Stakeholder management Project management Business and financial project management Project leadership Business management Developing business plans Strategic planning Finance Financial skills Finance skills Financial management Fundraising Accounting Bookkeeping Xero accounting software Office management Administrative skills Business administration Event management Conference management Transport and distribution Distribution Records administration Management capability People management Team management Diversity and inclusion management Marketing principles Export orientation / global markets Subscription business models