Creative Skills Explorer
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Publishing

231 skills listed in the PEC Skills Audit

All (231)Technical (62)Digital (74)Transversal (37)Business-critical (58)

Business-critical

58
MarketingSalesSales and marketingAdvertising and marketingDigital marketingPublicityPublicist skillsPublicity managementPress officer skillsAudience developmentBusiness salesBusiness developmentSales account managementSales administrationAdvertising salesSpecialist salesEducational publishing salesAcademic journal salesRights / licensing managementRightsLicensingIntellectual property / IP rightsIP strategyContent protectionCopyright infringement preventionGDPR infringement awarenessCustomer serviceCustomer-facing skillsStakeholder managementProject managementBusiness and financial project managementProject leadershipBusiness managementDeveloping business plansStrategic planningFinanceFinancial skillsFinance skillsFinancial managementFundraisingAccountingBookkeepingXero accounting softwareOffice managementAdministrative skillsBusiness administrationEvent managementConference managementTransport and distributionDistributionRecords administrationManagement capabilityPeople managementTeam managementDiversity and inclusion managementMarketing principlesExport orientation / global marketsSubscription business models
The data in this site has been generated using ChatGPT, based on analysis of the Creative Industries Policy and Evidence Centre Skills Audit (2026). Some of the suggested skills for each sub-sector and skill area may not appear directly in the Creative Industries PEC report and therefore any data on this site should be treated as experimental and exploratory, rather than as a definitive representation of creative industry skills shortages. All skill descriptions within the site are AI-generated for accessibility.
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