Creative Skills Explorer

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Advertising and Marketing

120 skills listed in the PEC Skills Audit

All (120)Technical (33)Digital (34)Transversal (19)Business-critical (34)

Business-critical

34

Client management Client negotiation Client service Nurturing client relationships Stakeholder management Project management People management Management and leadership Leadership Business development Sales accounts and business development Brand strategy Brand management Campaign planning Media planning Media buying Pay-per-click / PPC Search engine optimisation / SEO Programmatic advertising Customer relationship management / CRM Marketing technology Accounting Finance skills Industry knowledge Industry insight Client market knowledge Knowledge of different client markets Knowledge of the advertising industry Knowledge of the media industry Knowledge of green technology and sustainability sectors Consultancy capacity Selling to AI agents Talent management HR

The data in this site has been generated using ChatGPT, based on analysis of the Creative Industries Policy and Evidence Centre Skills Audit (2026). Some of the suggested skills for each sub-sector and skill area may not appear directly in the Creative Industries PEC report and therefore any data on this site should be treated as experimental and exploratory, rather than as a definitive representation of creative industry skills shortages. All skill descriptions within the site are AI-generated for accessibility.