Creative Skills Explorer

Sub-sectors Skills Compare Skills generator About

← All sub-sectors

Advertising and Marketing

120 skills listed in the PEC Skills Audit

All (120)Technical (33)Digital (34)Transversal (19)Business-critical (34)

Technical

33

Graphic design Design Creative and design Copywriting Content creation Video production Media relations Campaign strategy Sales and marketing Market research Audience psychology Storytelling Designing compelling visuals or messages Print and mailout process Animation Virtual reality / augmented reality development Environmental awareness Sustainability issues Sustainability regulations Sustainability technologies Environmental, social and governance reporting B Corp certification knowledge Ad Net Zero certification knowledge Reducing paper usage Minimising printing Working with digital copy Minimising wastage from events Recycling Reducing chemicals in production processes Green transport options Energy use of technology Clean fuels Energy transition

The data in this site has been generated using ChatGPT, based on analysis of the Creative Industries Policy and Evidence Centre Skills Audit (2026). Some of the suggested skills for each sub-sector and skill area may not appear directly in the Creative Industries PEC report and therefore any data on this site should be treated as experimental and exploratory, rather than as a definitive representation of creative industry skills shortages. All skill descriptions within the site are AI-generated for accessibility.