Creative Skills Explorer

Sub-sectors Skills Compare Skills generator About

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Advertising and Marketing

120 skills listed in the PEC Skills Audit

All (120)Technical (33)Digital (34)Transversal (19)Business-critical (34)

Digital

34

Digital skills Digital marketing Social media SEO GEO / GenAI engine optimisation Web development Graphic design / design engineering Multimedia production Data analysis Data analysis / analytics / data science Data science Data literacy Market insight Content platforms Social media platforms Tracking technologies Management information systems Specialist software / hardware / systems Microsoft Office Adobe InDesign Animation software Digital printing Programming Software development App development Building and maintaining IT systems and networks AI GenAI Working with AI technologies safely, ethically and effectively Developing technology, including creative and design, management information systems and AI AI agents Hacker awareness skills Cloud computing AI and machine learning

The data in this site has been generated using ChatGPT, based on analysis of the Creative Industries Policy and Evidence Centre Skills Audit (2026). Some of the suggested skills for each sub-sector and skill area may not appear directly in the Creative Industries PEC report and therefore any data on this site should be treated as experimental and exploratory, rather than as a definitive representation of creative industry skills shortages. All skill descriptions within the site are AI-generated for accessibility.